The political candidates are spending millions of dollars on advertising to create a brand image. They are carefully crafting their messages and courting allies.
Our perceptions are based on their words, actions and the image they are creating. They are also a reflection of the negative dialogue from the competition.
Branding is as important for people as it is for products. As a leader it is valuable to know your brand.
- How are you perceived?
- What three adjectives describe you?
- Who are the allies who can promote your brand?
While we may not be running for election we do want to have a personal brand that leads to winning results.