I saw a sign in a glass cutting store last week that read, “Get points Save a marriage Take home the best window cleaner- Only $3.50”
It intrigued me. Clearly these folks understand the value of selling benefits, not features. Who wouldn’t want a better marriage? And if you can get it from a can for $3.50- even better!
Frequently we talk about what our product or service is rather than how it will benefit the consumer. Focusing on what’s in it for the other will interest them. They will be more likely to make a purchase.
Think of situations that your clients find themselves or issues they face. Tell them how you can help them solve their challenges. Consider changing your email tag line to speak in benefits vs. features.
By being a problem solver you’ll connect more with your clients. Even if you don’t save a marriage you’ll be more likely to grow your business.