As I watched the Pope leave the Vatican and fly in his helicopter over the Coliseum and other sites in Rome, one of the oldest cities in the world, I did a double take when I heard that the Pope had just tweeted a message of thanks and support to his followers.
The backdrop of tradition contrasted with modern technology got my attention.
It was a great reminder about communication. Effective communication results when we speak in a language and way that our listeners can hear.
For example, if someone is concerned about the bottom line and financial growth, focusing on numbers, data and logic will resonate with them.
In addition to content, manner of delivery is also important as the Pope showed trying to reach a younger demographic.
Another example of tailoring a message to your audience is a program for barbers in African-American neighborhoods. The barbers are trained in blood pressure and cholesterol screenings. They give tests and talk to their male clients about health and heart disease. This innovative program allows the message to be delivered in a location and manner that is likely to be best received.
Whether we are discussing religion, wellness or business, communication is essential to getting our desired results. The message, where and how it is delivered all impact our ability to communicate effectively.