Ira Glass started the second television season of This American Life last night. I frequently listen to his radio program that shares fascinating stories of everyday people.
It is easy to get hooked because the stories captivate our mind and imagination. They engage our senses, emotions and curiosity.
We believe stories. They often feel more truthful and real than data. Stories sell. We buy into them.
Remembering this can be helpful in many situations. When we want to make a point, raise funds for a cause or engage others, begin with a story.
The Wall St. Journal and NPR use this format frequently.
Stories are powerful testimonials. They speak to our feelings. People remember them more than facts.
CAUTION: We make up stories in silence. They can feel like the truth. They can become gossip and spread quickly because we like and believe them.
Be sure to separate this kind of story from reality.
Stories can be fun, entertaining and powerful. By learning to tell truth from fiction, you and your listeners will engage with enthusiasm and effectiveness.