What do a good golf swing and successful sales performance have in common? Follow through.
When we don’t follow through on a golf swing the ball doesn’t go in the air. It barely dribbles forward.
In sales, if we are not responsive to our customers, (both internal and external) we will lose them. Following up on contacts made or promises given shows we are reliable. It demonstrates responsibility and a commitment to the relationship. It shows we want to satisfy the other person. In short, we care.
No one likes to be in the Bermuda Triangle. Following up to give a status report, even without the final answer shows initiative and concern for your client.
So if you keep one swing thought, I recommend follow through. You’ll see your ball and your sales soar.