• Mary Ann "Skipper"
  • 2011
  • 0

One of the best parts of watching the Super Bowl is the commercials. Many iconic segments have aired during this game.

Remember the Clydesdales symbolizing Anheuser Busch, the kid sharing his Coke with mean Joe Greene and the “Whassup” guys for Bud Light?

Memorable images represent these brands and convey specific impressions.

  • What three words describe your brand?
  • What images come to mind when others think about you?
  • Who is the audience you are targeting?
  • What messages are you sending?
  • How memorable are you (in a positive way)?

It is important to understand your personal brand. It impacts your executive presence, how your team interacts with you and the kind of projects you take on. It can often make the difference between success and failure.

Increasing your awareness, understanding your impact and proactively developing your message will create a powerful brand.

You don’t need to spend millions on an ad agency.